Content

Introduction

Thank you for considering Now Streaming for a possible advertising venture. Now Streaming is fully licensed by LoudCity and Seasac assuring, as a potential advertiser, that your ads run under a fully legal broadcast station. With the advancement of technology, radio is riding the internet wave. We ask you to join us in setting the standard for this phenomenon known as Internet Radio. We pride ourselves on professional quality and talent.

Advertising with Now Streaming is beneficial to your company in a number of ways. First and foremost, the Internet, as we all know, allows us to reach a much greater audience beyond the United States. Our site, Now Streaming, is proud to announce that we have listeners from as far away as Europe and Australia. Your products are no longer limited to an AM or FM dial. Expand your product exposure worldwide with Now Streaming. Eventually we will offer listeners seven different channels to choose from. Hip Hop, Real Rock, Classical Rock, Top 40, Breaking News, Sports, and Talk radio channels will allow our listeners to have a nice array of content to choose from and will allow them to listen to multiple streams within seconds all with a few cliques of a mouse. This also allows you to potentially reach various markets or specifically one you target At the moment we have our Hip-Hop channel (channel 1) open for streaming. We are currently in the process of programming and launching our other channels shortly. Now Streaming currently allows our listeners to access our stream through four (4) various media players which are currently the most frequently used media players via the internet. These players are: Windows Media Player, Itunes, Real Player, and Winamp. By offering four (4) of the most frequently used media players on the net our stream is very easily accessed without the worries of having to download add-on's and additional media components. Our listeners have no issues accessing our stream and the advertisements that we run.

Hard work and dedication has earned us a consistent stream of listeners to our station. By year's end we project nearly a half -a-million listeners from around the globe. Our average TSL (Time Spent Listening) is a phenomenal three (3) hours which far surpasses some of terrestrial radios most popular stations which have an average TSL of eight (8) minutes. This clearly demonstrates that our listeners tune in for longer periods of time to our station creating the opportunity for maximum exposure. Also Now Streaming uses top-of-the-line DJ software, such as MegaSeg, which also allows us to guarantee efficiency in running your advertisements without the worry of station crashes which would prevent your ads from running. Last but not least, we are able to offer much more affordable packages to accommodate your advertising needs. Whether you're a small business or a large business, Now Streaming has the capabilities to work within anyone's budget. We offer much more bang for your buck than any other station out there. From Gateway Advertisements to Studio Sponsorships, : 60 second or :30 second commercial spots we offer efficient advertising at an affordable price.

Soon the old FCC-dominated airwaves will be a thing of the past and the freedom of the internet will allow radio to take hold of its full potential. Internet radio will be freely accessible in cars, phones, homes, portable digital receivers -- all without the restrictions that terrestrial radio provides. Join the revolution now!

Online Radio Research and Studies

Below, you will find some studies conducted by Arbitron in relation to Internet Broadcasting and Broadband access. These studies are considered dated and should only be used for trending purposes.

  • Internet 9: The Media and Entertainment World of Online Consumers 09.05.02 According the latest research from Arbitron and Edison Media Research, one out of five Americans feel the Internet is "most essential" to their lives.
  • Internet and Multimedia 10: The Emerging Digital Consumer 02.25.03 An estimated 103 million Americans age 12 and older have ever used Internet audio or video broadcasts, according to a new study by Arbitron and Edison Media Research. This study revealed that the percentage of all Americans who currently use Internet audio or video (44 percent) is nearly twice the size of what it was three years ago (24 percent).
  • Internet and Multimedia 12: The Value of Internet Broadcast Advertising 03.24.04 More than four in 10 (42 percent) people who listened to Internet Radio in the last month listened while shopping or researching a product or service online, according to the latest study from Arbitron Inc. and Edison Media Research - Internet and Multimedia 12: The Value of Internet Broadcast Advertising.
  • The Infinite Dial 2007: Radio's Digital Platforms 04.19.07 According to the latest study by Arbitron and Edison Media Research, The Infinite Dial 2007: Radio's Digital Platforms, consumers are continuing to explore radio in all its digital platforms—Online Radio, Satellite Radio, HD Radio™, and audio podcasting.
Scarborough Research provides insights into the shopping patterns, lifestyles, media habits, and demographics of today's consumers. Information about people who have tuned in to online radio or video in the past month is available for nearly all of Scarborough's categories, including brand-level data. This information is vital for media planners who want to reach a specific audience.

The profile of a typical online radio or video user is a white male, age 25-34, who attended college and owns his own home.

He's a professional making $75,000+ per year and has taken more than 10 round-trip business flights in the past year. He also participated in the computer hardware/software purchasing decisions in his company.

During his leisure time, the typical online radio or video user shops at Best Buy, visits Starbucks and enjoys an imported beer.

Recommendations

  1. Internet Broadcasting is entering the mainstream and the industry needs to renew its commitment to sales.
    Consumers are watching and listening to the Internet in impressive numbers. Through research conducted by Arbitron/Edison Media Research consumers prefer free, ad supported programming versus subscription by an over whelming margin.
  2. Advertisers should use Internet broadcasting to reach upscale and tech-savvy consumers.
    Internet broadcasting is a valuable medium for companies that are seeking to get consumers to their websites such as online travel sites, online DVD rental sites, ECT. Also the medium reaches a tech-savvy audience that is highly likely to be in for new digital services.
  3. Advertisers would be wise to use Internet broadcasting as a means to get their message noticed online without annoying the customers they are trying to influence.
    Consumers have strongly expressed their irritation with spam, pop-up and banner ads and many are using software to bypass these ads from their online experience.
  4. Advertisers should use Internet broadcasting to reach early adopters.
    Early adopters are a valuable target audience, because they are opinion leaders who often influence others. If an advertiser makes a positive impression on this leading-edge consumer segment the early adopters might help spread the word.

Now Streaming Statistics

Now Streaming efficiently targets a favorable demographic:
  • Professionals in their 20's 30's 40's
  • Highly educated , Tech-savvy audience
  • Large disposable income, with a track record of spending online
  • Early Adapters
  • Myspace users, musicians, and businesses
  • Youtube users
  • Orkut and Facebook users
Now Streaming has a dedicated and loyal audience:
  • Approximately 3 hours of TSL per user per stream.
  • Loyalty and frequency of use gives you the opportunity to make a significant and lasting impression on listeners
The perfect channel to reach the at-work audience:
  • Now Streaming holds its highest audience during work hours, when terrestrial radio listening is reduced.
  • Professionals listen to Now Streaming while working in their office or cubicle
  • Now Streaming is complimentary to terrestrial radio campaigns - hit your audience at drive times AND in between, when they're in their offices
Now Streaming audience stats:
  • Approximately 60,000 unique listeners a month
  • Projected year end total is 550,000 unique listeners
  • Website Hits has totaled over 215,000 hits
  • Projected year end total is 2.5 million hits
Media Kit (Power Point Presentation): Growing at a phenomenal rate Now Streaming is established via various popular social networking sites like Myspace, Youtube, Facebook, Orkut, Digg, Lastfm, Imeem, Tagged, and Amped AZ as well as our own established website. Following internet trends is important to us and we attempt to find new and exciting ventures to associate with everyday. This helps expand our audience which in turn leads to the opportunity for you to grow with us. So whether it's through the latest Internet trends, search engines, media outlets, or forums we can assure you that we continue to grow with each day and the possibilities are endless.

Proposed Packages

Package 1. – Small Budget

Don't let the name fool you. It's small budget in price not quality. This package is ideal for anyone who doesn't have a large budget to spend on promotion but still needs to fuel that promotion desire. This package at $150.00 is affordable for everyone. 100 commercial spots spread out over a one month flight schedule is a good way to get a taste of online radio promotion. With the additions of a front page web banner advertisement and "Daily Double Shot Feature" this package is great for small businesses with a small budget.

Proposed Rate Quote
  • One hundred (100) commercial spots over a one (1) month flight schedule
  • One (1) month Front Page web advertisement (120x580)
  • Two (2) "Double Shot" feature sponsorship including eight (6) mentions
Total package includes one hundred (100) commercial spots including the two (2) editions of the "Double Shot" feature, and one (1) front webpage banner advertisement.
Total Price - $150

Package 2. – Medium Budget

This package is appealing for anyone who has more allocated funds in their promotions budget but it still doesn't break the bank. For $250.00 you can step your exposure up a notch with an additional 100 commercial spots (100 + 100 = 200) spread out over the course of one month. Plus the one month FrontPage web banner advertisement and "Daily Double Shot Feature" nets you 12 additional live mentions plus exposure to visitors of the site. Don't forget the one month gateway advertisement that CANNOT be bypassed by listeners tuning into our stream this package offers a little bit more value and still retains a low price.

Proposed Rate Quote
  • Two hundred (200) commercial spots over a one (1) month flight schedule
  • One (1) month Front Page web advertisement (120x580)
  • Four (4) "Double Shot" feature sponsorship including twelve(12) live mentions
  • One (1) month Gateway advertisement
Total package includes two hundred (200) commercial spots including the four (4) editions of the "Double Shot" feature, one (1) front webpage banner advertisement, and one month (1) Gateway advertisement played at every incoming initial stream.
Total Price - $250

Package 3. – Big Budget

For $450.00 you can step your exposure up a notch with an additional 100 commercial spots (200 + 200 = 400) spread out over the course of one month. Plus the one month Front Page web banner advertisement and "Daily Double Shot Feature" nets you 36 additional live mentions. Plus the one month gateway advertisement that CANNOT be bypassed by listeners tuning into our stream this package really begins to cater to companies who have a bit larger budgets.

Proposed Rate Quote
  • 400 commercial spots over a two (2) month flight schedule
  • One (1) month Front Page web advertisement (120x580)
  • Twelve (12) "Double Shot" feature sponsorship including eight (36) mentions
  • One (1) month Gateway Advertisement
Total package includes four hundred (400) commercial spots including the twelve (12) editions of the "Double Shot" feature, one (1) front page webpage banner advertisement, and one (1) month Gateway advertisement played at every incoming initial stream.
Total Price - $450

Package 4. – Large Budget

So you ask $650.00 is considered large budget? When working with us yes. Our goal is to give you bang for your buck. This package does that. For $650.00 you get 600 commercial spots spread out over the course of two months. You also get the standard add on of a FrontPage web advertisement and an additional 72 live mentions with the "Daily Double Shot feature". Also included is a two month Gateway which CANNOT be bypassed by listeners and an additional 4032 live mention via our Studio Sponsorship. This gives you a lot more exposure (extended promotion as this is really a 6 month campaign with the Gateway and Studio Sponsorship) on a monthly basis than our other two packages and it's affordable for most large companies.

Proposed Rate Quote
  • 600 commercial spots over a two (2) month flight schedule
  • One (1) month Front Page web advertisement (120x580)
  • Twenty four (24) "Double Shot" feature sponsorship including seventy two (72) mentions
  • Two(2) month Gateway advertisement
  • Six (6) month Studio Sponsorship including four thousand thirty two (4302) mentions
Total package includes six hundred (600) commercial spots including the twenty four (24) editions of the "Double Shot" feature, one (1) Front Webpage banner advertisement, two (2) month Gateway advertisement played at every incoming initial stream, and six (6) month Studio Sponsorship including four thousand thirty two (4032) mentions.
Total Price - $650

Package 5. – Extra Large Budget

This package is targeted for businesses that are ready to achieve the maximum value over the course of one full year. For $1550.00 you get 3500 commercial spots spread out over the course of one year. You also get the standard add on of the "Daily Double Shot feature" which will net you an additional 156 live mentions. We cannot offer yearly Gateways or Studio Sponsorships in this package but that does not reduce its value at all. As a matter of fact this package has added value in the sense that your promotional campaign runs for one full year (efficiency) and has value via the 60 second commercial spots (top of mind). This accommodates any business looking for a long term campaign designed to create top of mind.

Proposed Rate Quote
  • Thirty five hundred (3500) commercial spots over a one(1) year flight schedule
  • Fifty two (52) "Double Shot" feature sponsorship including one hundred fifty six (156) mentions
Total package includes thirty five hundred (3500) commercial spots including the fifty two (52) editions of the "Double Shot" feature.
Total Price - $1550

* All packages include a presence via our Myspace page (top friends list) if your company has a Myspace profile for the duration of your campaign.

Gateway Advertisements - Gateway advertisements, also known as pre-roll advertisements, are audio advertisements which are delivered to your listeners when they initially tune into the station. Gateways cannot be bypassed by listeners.

Proposed Rate Quote
  • Three (3) month Individual Gateway
Total package includes a three (3) month individual Gateway advertisement played at every incoming initial stream.
Total Price - $2500

Studio Sponsorships - At the top of every hour on air talent will say you are listening to Now Streaming broadcasting live from the "[insert company name here]" studios for more info check out "[insert website address here]"

Proposed Rate Quote
  • One year Studio Sponsorship
Total package includes one (1) year Studio Sponsorship.
Total Price - $20,000

Summary

As you can see this package clearly demonstrates the advantages of advertising via Internet Radio and Now Streaming. This medium is growing larger and larger each day with the potential to reach an audience that surpasses the potential audience terrestrial radio can reach. The Internet is global not just national which allows Internet Radio more freedom in advertising and promotion. Now Streaming is here to help you navigate the Internet Radio world and satisfy your Internet Radio advertising needs. With our ability to hold a large loyal audience for long periods of time we allow you the opportunity to gain top of mind with your company and product.

Now-Streaming strives to provide you quality commercials at affordable prices. All of our commercials are produced in house which saves you the hassle of hiring an independent contractor or studio to produce your commercials. Our production costs are included in our prices. Why pay more for less? Terrestrial radio advertising can get fairly expensive rather quickly. Plus you get much less for what you paid for. Why run a few terrestrial radio ads for thousands of dollars when you can run numerous ads via our station for a much more affordable price? All of our commercials are 30 and 60 seconds long and run on :15 and :45 of every hour. We can provide tracking for every commercial we run that you paid for. Our tracking capabilities allow you as a potential advertiser to be completely informed about the times and dates your ads run. Our consistency and scheduling allows us to ensure that your ads will run at peak listening hours with fantastic efficiency.

After reviewing this package we hope you have a better understanding of who and what we are and what we can do for you. The fact of the matter is that the Internet offers endless possibilities. When you combine that with the influential force known as radio you get a trend setting medium that is sure to take hold of not only the Internet but the world. Our station is committed to being apart of this medium and we are offering you the opportunity to become apart of something that is big. Our goal is to not only allow you to gain exposure but also to create what is known as top-of mind. We strongly believe in providing professional advertising opportunities for large or small businesses with one thing in mind: growth! So we ask you to join us in growing and expanding while setting the standard for what is known as Internet Radio.